The basic human nature when
it comes for purchase of any product or service is ‘saving’ whatever possible
by an individual. Because, all of us knows that savings is the way to riches
and also savings on any purchase gives us satisfaction. In fact, in a research
conducted in US and published in the Journal of Consumer research, consumers’
brains were scanned during purchase decisions and found that during a purchase
of product or service, savings on the bill brings intense pleasure for the
consumers. Buy latest mobile phone at discounted price with gadgets now coupons.
Now in this fast paced
globalized world, we are aware that all the processes and systems are getting
digital. Big data and digitization are buzz words now in any industry. So to be
part of this change, one should be on their toes tracking all these changes.
How can one be so involved to keep abreast of the latest updates. With the
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