As a real estate
agent, you must understand how important it is to attract and retain buyers.
Your reputation largely depends on the quality of the service you provide. Your
knowledge of the market and whether or not you can keep the promises you make
to retain your customers. You should never integrate the list of
"problem" agents. If you want to build your reputation as the best
agent in your area, avoid these seven mistakes that real estate agents make on
a daily basis.
1.
Promise that you can get the highest price.
Clients often meet
with more than one agent before choosing one to sell or rent their homes. Each
agent will indicate to the seller the value of the property. As you probably
know, clients want to get the highest possible value for their property, but
telling them that they can get a much higher price than other agents is a
mistake you shouldn't make. Not only does it increase your chances of
disappointing the customer, but you also risk damaging your reputation by
overvaluing the property and slowing the pace of sales.
2.
Not keeping up with property values and sales trends.
As an agent, you
must know the pulse of the market daily. It is also key to let your customers
know that you understand current home inventory and sales trends. So they are
sure you can sell their home quickly by listing the home at the right price.
3.
Failure to provide guidance and recommendations for pre-sale preparation.
It is essential to
give guidance to your clients, specifically when it comes to coordinating an
operation. If you don't tell them how to show their properties for the best
impact, it can affect your ability to sell the property quickly, and ultimately
affect your reputation with customers.
4.
Do not use online marketing tactics.
Today's market has
shown that agents need to do much more than advertising properties on printed
documents. If you do not use real estate portals, a good CRM, email marketing
campaigns, and Social Networks for advertising and managing your products, your
days are numbered.
5.
Lacking strong negotiation skills.
You may be familiar
with property values, sales trends, and a marketing genius, but if you're not a
professional negotiator, you'll have trouble getting the best price for the
buyer. Negotiation is an art and it can be the most difficult part of the
process, but on the other hand it is a skill that will take you a long way.
6.
Don't listen to the customer
Listening to your
client is essential. You need to hear what their goals are. For example, some
clients are willing to accept a lower offer if they can secure a cash deal.
Others are willing to offer their house without even defending the price of the
property because the time of sale and not the amount. Not listening to what
your clients will or will not accept is a critical mistake.
7.
Do not return phone calls.
You must be
available during business hours and prepared to respond to your customers
within a reasonable period of time if you are busy. One of the biggest complaints
customers have is doing business with an agent who doesn't make them a
priority. Each and every one of your clients should feel like a priority.
Avoid making these 7
mistakes and you will keep your customers happy. If some of these proposals
seem like opportunities for improvement, you should polish up the mistakes and
your agency will benefit.