The Ultimate Guide to Maximizing Your Display Ad Revenue
Display advertising is the primary monetization strategy for many online entrepreneurs, in part because there are extremely low barriers to entry (both technical and otherwise). While some larger Web properties have entire sales teams dedicated to selling ad inventory directly, smaller sites tend to rely on ad networksto provide the demand. More often than not, that involves using Google’s AdSense platform.
AdSense is a revenue stream that takes only a few hours to activate; the ease of capturing that first dollar of revenue is a big draw to the platform. But optimizing AdSense to make sure both your visitors and advertisers get the most out of your site is a much more involved process that requires creativity, analysis, and an ongoing willingness to experiment. Below are 101 tips, tricks, suggestions, and resources to help you get more out of AdSense